Deezer Acquires Stitcher: What This Means for Music and Podcast Streaming

Just like with Spotify, Deezer is a music service from the UK that wants to jump to the US in the best way possible. Today, Deezer announced they will be purchasing online podcast streaming service Stitcher for an undisclosed sum. We look to what will this will mean to music and podcast listeners alike.

About Deezer

Deezer is a music publishing company that has been around since 2007. Originally called and “BlogMusik”, Daniel Marhely re-launched the brand after legal issues. The name “Deezer” was conceived because it was easy to type on an AZERTY keyboard.

The end result – Deezer has locations all around the country working with top music brands such as Sony, EMI, Warner Music and Universal . The privately held company has over 35 million tracks which you can consume via Android or iOS devices, as well as over the web.

Deezer works with hundreds of labels and partners, along with unsigned talent to get their music across the web. They also offer artist pages and a full range of Analytics to get the music you want to listen to. They have over 16 million users in 182 countries before the acquisition.

About Stitcher Radio

Stitcher Radio is a online streaming service for podcasts and other talk radio. A streaming playlist for all your audio, Stitcher is available on iOS and Android devices across the US.

What Could and Will Change in the Deezer-Stitcher Acquisition?

Right now, Deezer states nothing will change (and I believe that). Deezer looks to have purchased Stitcher for the online streaming service they are known for. According to Marhely:

“Almost every music listener listens to some form of talk radio, whether it is news, entertainment or sports. We see the ability to deliver better talk streaming solutions in the same way that we are doing in music to super serve the needs of our global audience of 16 million users and growing. The acquisition of Stitcher helps us realize this opportunity.”

This also gives the music company not only a great jump into the US market, but also instant connection to car companies already integrating the Stitcher app. This includes BMW, Ford, General Motors, Jaguar and Mazda vehicles. Eventually, one might see a music area appear in the apps so you can consume together.

Just like what MySpace did in 2005, an independent music artist could be able to put out their music and a podcast side-by-side. The shows could then distribute through social media channels such as Facebook and Twitter for a more robust promotion angle.

Stitcher Going World-Wide?

Even though Deezer will get instant car integration, Stitcher will also get a big jump in this mobile world with access to the 182 countries the streaming music service is already in. This can mean a big jump in user stats for the mobile device and your podcast.

In addition, partnerships with Chromecast, Samsung, Bose, Sonos, amongst others could give Stitcher a better mobile and Over the Top Television presence. The end result – Your podcast could get a new market of 35 million consumers world-wide.

What Won’t Change (Probably)

Stitcher is a better name and has a great reputation in the US. I would guess the two would be “Separate but equal” for at least the next two years.

It will be unclear how the integration will happen at this time. The focus of Stitcher is talk shows and podcasts and the integration of music could bring negative feedback. If done right, you might just be purchasing new tracks via Stitcher.

Overall Thoughts of Deezer – Stitcher Acquisition

This will be a win-win situation for all. A new market of 35 million for podcasters and a new way to listen to music can give a distinct advantage to the consumer. A possible competing aspect with services like Spotify or even Pandora. Both don’t have a direct way to get your podcast on their systems (unless you are aligned with services like CDBaby, Tunecore, and more).

Most important, the ability to listen to it all in your car in whatever country you live in…

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