So your boss walks up to you and says he wants the company to start a podcast. He knows you are a podcaster so he wants you to do it. Great! Mixing work with pleasure can be exciting, but it can also burn you out from the thing you love. So where do you start? What is the best direction to go?
Multi-Part Series on Podcasting in Corporate Settings
I have decided to put together a few posts on the issue. This series – called “Corporation for Public Podcasting” – will be a guideline to help you podcast for your job without the job taking over your podcast. This first part is to go over the best way to get the podcast for your job started.
Rule #1 in Corporate Podcasting: The Regular Podcast Rules May Not Apply
Think about it. You are now getting paid to podcast. If the boss wants an hour long show, he gets it. If they want you to pimp out their product 8 times in the show, you do it. You can suggest things, but in the end you make the show to what they look for.
I really hope the boss doesn’t ask those things. Even in corporate podcasting, it can become an issue.
Ok. Now let’s get started in…
Getting the Corporate Podcast Ready
Is this Podcast for the Employees or the customers?
This is the biggest question you have to ask yourself and the boss. Is this information that only employees will listen to or will it actually be consumed by gen-pop? Its a different game if you are relaying deals to salespeople or influencing the regional office to get their numbers up than to invite the public to learn more about your company.
I did an internal “broadcast” for about a year (this was before the term podcast was around). It had HR information, sales information, a couple facts about the company and more. I enjoyed doing it – but the world wasn’t ready for this medium and were confused how to listen to it.
Get A Position Description Made
There is a good reason why you want to write up a position description. So HR knows what the heck you are doing. If someone comes up and asks “What is this person doing?” they can pull out the description and spell it out. Its also something you can put on your resume.
You could find it breaking out of your normal duties and the boss may just review your position description and re-align your duties. A good description that you can follow could just get you a raise.
You as the podcaster should write up the position description and they should edit. If you leave it up to your boss, you might not have a good description of the job. It’s really not that difficult, but it will depend on what you will be doing with the podcast. For example, the first line should state
1. Create an (audio | video) podcast once (a week | every other week) for the (employees | public) to download and listen to. – 8 hours total
1a. Podcast to be recorded on (day of week) for publish on (day of week). – 2 hours
1b. Podcast will be published and distributed via (method of delivery) – 2 hours
1c. Possible interview of guests – 1-2 hours
1d. Editing and mixing – 2 hours
With this outline, you have put expectation forward. Of course, this will change for how you podcast, audio or video, The length of a podcast and much more.
Set Rules of Expectation for the Podcast
One thing people don’t realize is any show needs time to grow. If you are expecting this to be consumed by the office within 2-3 weeks regularly, then you might be in for a rude awakening (unless the boss makes it mandatory).
For that, you want to set a line of expectation for you, your boss, HR and anyone else that needs to be involved. Think of it like a contract that says you get 6 months or a year to make this podcast happen (where people are listening regularly). Just like with any podcast, give people a place (such as an email address) to make suggestions or comments. Set reviews every 6-8 weeks with your boss to review the suggestions and make changes.
Don’t Let the Corporate Podcast Ruin Your Love for Podcasting
Bottom line is: don’t get burnt out where you don’t want to podcast at all. If you cannot come up with content for an hour long podcast, let the boss know and get it shortened. Walk up to employees and ask for their input or even be on the show (if possible). If you podcast by yourself in the basement of the building where no one else sees you, then you might get people that say “You do a podcast for this place?”
This should be an easier podcast to do. Heck, you might even find people that have a love for podcasting and want to help out on your own shows. Build it slow and steady and you can be a successful corporate podcaster.
Questions on Corporate podcasting? We’ll get into more as time goes by. Feel free to ask questions – [email protected]