New B&H Catalog is here. Will be heading to Cinegear next week, and my session at Infocomm on Jun 13th to set up a podcast / livestream in the workplace.
Congrats to Rob Greenlee – heading to Libsyn as VP of Content and Partnership: https://finance.yahoo.com/news/rob-greenlee-join-liberated-syndication-180000823.html
Can AI Podcasting Be a Thing of the Future? https://www.theregister.co.uk/2019/05/17/joe_rogan_ai/
Start a Podcast, Drink Wine. Influence People. Why not? https://www.romper.com/p/a-rose-influencer-is-actual-job-now-so-sign-me-up-17900854
3 Steps for a Successful Branded Podcast: https://www.adweek.com/brand-marketing/3-steps-for-creating-a-successful-branded-podcast/
Let’s get into our main topic here. And that is beta brand podcast theater. This is a subject that I’ve been thinking about for years.
That is podcast theater in general.
Betabrand is creating podcast theater. So basically, you go into the podcast theater, you sit down, and you listen to people podcasting. That’s pretty cool.
I’ve done live remote podcasts before. And they’re fun. And, you know, sometimes they’re live streams, sometimes they’re audio.
But you go to this place, and then you can listen to a podcast or two. And I think that this is actually going to be part of a new genre, and that is positive theater. So you’re, maybe it’s not your local bar, maybe it’s more of, you know, a small theater, small bookstore or something like that. They say, Come down on June 23, and listen to these local podcasters their show in front of a studio audience.
If you’re interested in a podcast, you go down to this theater to check it out. People doing their podcasts. And, you know,
even in conferences, they do this, they give people feed the theater time. And you know, they’ll say they’ll have a rig setup for them to do their podcasts on. And then they’ll come in, they’ll, they’ll bring in their USB drives, or their SD cards or whatever to capture the audio, or it sends on your I don’t know, how, you know, depends on how the system does this.
They have their allotted time they do their podcast at the show, and then go from there. And then of course, some people just do it independently, they’ll they’ll be on the show floor. And they’ll get together and say, Hey, we’re doing the podcast right from the show floor. So, but with theatre podcasts, and make a night of, you know, maybe as a dinner theater, maybe some of these places that have dinner and events, you know, you sit at a table and you have dinner and somebody is talking if I get that,
you know that that’s a possibility.
Maybe it’s a lunchtime thing, you know, lunchtime podcast educational series?
Why not? That would be that would be really fun. Lots of different ideas on that.
So I put up a question in the poll notes. Would you go to podcast theater?
Now different series first scenario is this is an evening event starts at seven just like a concert. And you get to listen to three sets of podcast famous podcasters and their shows. And then it’s kind of like a theater situation. So you know, one person does their hour long show brings on the guests or whatnot. And then you take a small break, next person comes on does their show, take a break, you know, stuff like that evening event, big theater, thousand people, maybe second event, lunchtime, how to type podcasting situations in a bookstore or someplace that you know, you can bring your, your your bag lunch into. And you can listen to the podcast, as you’re eating lunch. And just consuming it like you would a session at a conference or something like that.
And then of course, third one is you’re in a bar and somebody, maybe a couple sports podcasts or something like that are going and they you know, they just, they just take an afternoon at the app at the bar.
These are different situations where podcasting can come into play. Now, when you talk about a bar situation, a lot of the times it’s going to be loud and noisy, other people are going to be in there, somebody’s going to try and play the jukebox and things like that. So that might not be the best situation for that. But I know that there are some bars that have side halls, business rooms, or, or concert halls that are pretty much empty during the day.
So you rent that out and you have like four or five podcasts, you could sell tickets, or you can say it’s absolutely free, and go from there. And and it I don’t know if you want to do a two drink minimum in the middle of the day at a bar. But it’s how you set up your podcast theater. podcast theater can have a lot of cool stuff coming to it. Because it can be more than just theater. If you really think about it.
A talk show is kind of like a podcast. So if you wanted to go see the tonight show or Late Night with Stephen Colbert, or Jimmy Kimmel, or Seth Meyers, or Conan, or, you know, all these all these shows like this.
You go in, you get your seat, they do the show, somebody warms up the audience, you know, comedian warms up the audience, maybe the band plays a couple songs, everybody gets everybody in the mood talks about how, but those lights, that’s say laugh pop up, please laugh, you know, try to, you know, don’t overdo the laugh.
But you know, if you feel that it’s funny, just laugh, and just have a good time. And then of course, they do their show. And then they think the crowd and then everybody dispersed, that’s a good, you know, right there that that’s a good hour, hour and a half show right there.
So you get two or three of them like that, and just keep doing that, boom, you’ve got cast theater, good two to three hours worth of content, and they’re not going to see a band, maybe there’s a musician on the side or something like that, but they’re not going to see a band, they’re going to see people talk, like I’m doing right now. And sometimes it’s without scripts, sometimes it will be with script. You know, and, and, and would but but the question is, would you do it?
I really see in the next few years, if not lot sooner, that podcast theater is going to be a thing of nightlife, podcast theater will be a thing in afternoon. You know, I am surprised that groups like the Rotary Club, are not doing Rotary Club podcasts during their shows. And maybe they are because there’s a lot of Rotary Clubs throughout the world.
But if they had a more centric thing, where people would get on to audio or video and they do like a presentation, like a TED talk or something like that, and they put it out as a podcast, on a regular basis, they could have a lot of content into and of course, more interest. So people wouldn’t go to their rotary club meetings, and they would become
So podcast theater, it’s a great idea. I’m very excited. I will have to see this one is in. This is in the summer in California, right. So it’s a lots of data provider. Of course, they have over 700,000 podcasts globally. And I’ve talked about other companies that are starting to work or found us tours, take podcast, you know, unlike musicians would do on a USO tour or something like that, you’d have like four or five bands, and they play Chicago than Minneapolis, then then Detroit, then New York, and they do this circuit and then you know one band would exit at a certain point another band would come in, and then they do the circuit like that. podcast theater could be the exact same way. And you could you could localize it to a state level. You could localize it to a city level or nationwide.
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