This is the “General Data Protection Regulation” that Europe has put into place. They are known as the toughest privacy rules out there, and many websites are adhering to them. Why? Because you could be fined up to 4 percent global revenue if they want to take you to court.
The main crux of this is to tell people what data you might collect, and who you share it with. It also can inform them of what happens if their data is breached.
But We’re Just Podcasters..
It doesn’t matter if you’re a podcaster, YouTuber, Vlogger, or other. You really need to have a place where a policy is visible. Just like a TV and radio stations have a set of guidelines, or a restaurant has a certificate of heath in a visible place.
Talk Shows, Contests, Call-ins
If you want your audience to interact, you need to have a policy to say what happens when they do. You don’t expect to get sued for having someone on the show, but it can happen.
Yes, it can happen…
But I Don’t Live in the European Union
There are 7 billion people in the world. Less than 1/14th are in the U.S. but the majority of content comes out of the 50 states. Believe me – if your podcast has been around for over 6 months, someone from the EU has consumed your show or been to your website (unless you block out of country visitors).
They may have also used your affiliate codes, or “bought you a beer”.
Besides, this is a forefront for the future. Even if the U.S. chooses not to create similar rules, search engines might start asking you to build a policy page. Just like with https, if you don’t set your intentions to other people’s data, you might find yourself digging from the bottom of the pile, hard to be found.
If You Want to Get/Stay on Spotify, iTunes, Google Podcasts…
Keep in mind, these sites might either ask for you to provide a privacy statement or adhere to their privacy policies. If that happens, read the fine print. You don’t want to lose your audience simply because you are giving away data.
Great part is, you’re getting a whole heap of email asking you to review their policies. This is information you can incorporate into your policy.
What to Include in Your Policy
- Collection of Personal Data (What you’re collecting, what you do with it)
- Use of Your Personal Information (If you run a website, you are collecting their info, whether you know it, or not)
- Sharing Information with Third Parties (If you run a WordPress site, you have to assure them your 3rd party plugins aren’t collecting the wrong data)
BTW – this is one reason why you need to make sure your WordPress Plugins are current
- Tracking Behavior
- Collecting Data on anyone Under 13 (very important to address. Especially if your site or podcast is kid-friendly)
- Opt Out (If they can register for your site, they should be able to un-register and say what you can do with their data)
- Language and Disputes (If they’re translating your site information)
- Contact Information (You want them to let you know if there’s a problem. Include email, phone, address, or other important info here)
Add A Podcast Guest Policy
I would add a section if you have guests on your show. Talk about how they agree for their likeness to be used in your promotions. Also, adding this line can help if they email you to try and have a video taken down:
“You can request to be removed from rotation if your video or interview puts you in a harmful or legal issue. Other requests will be handled case by case.”
Geekazine and How to Record Podcasts Policy
I have put a blanket policy down for all my websites. Feel free to copy from (give me credit for the steal) – I would suggest taking “Geekazine” out of the wording, and replace with your site.